I love branding work, and I love when I’m given an opportunity to dive deep into a logo design project with ample time for discovery & exploration, the result and client feedback is always astounding! Recently Overwatch did just that, the NY start up approached me with the challenge to design an identity for the new company, a product design firm with focus on the parking revenue industry.
“We can’t tell you how happy we are with your work, we feel the logo represents our company perfectly, excellent job Mike!”
When I met with the client they gave me a sneak peek of their prototype product. They described that it was the only product of it’s kind, and that it was built to be durable withstanding traffic and extreme weather conditions, while also being super simple to install and use. I was hooked, I really appreciate products that are simplified to their purest form, yet ground breaking at the same time. Simplification truly is the ultimate sophistication, and that’s exactly the approach I took with their logo design. The logo represents the products strength & durability with sharp angles, bold lines, and type set in all caps. The colors chosen where a deep asphalt grey along with a bright orange like that typically seen in traffic and safety applications. The mark sits above the text symbolizing the unique characteristics of their core product—a traffic loop that installs above ground vs. saw cutting.
Below are some examples of my work form the branding project.