I was honored to help Saratoga Springs based bicycle import company, Powers Endurance Sports, design a new logo for their business identity. The logo was designed to replace an outdated logo that lacked the level of adrenaline the company desired. I worked with the team Powers to develop a color palette and select fonts to be used along with the logo mark, and elsewhere to represent the brand. Below are some examples of the completed work and supporting graphics.
“We are really happy with the final product and with how willing Mike was to listen to our ideas and incorporate those into the design. He seemed to really understand the look we were going for.” – Jennifer Powers