I was recently asked to help design branding materials for a nutritional supplement startup, Emergent Nutrition. Embarking on a fitness journey of my own, this job was a no-brainer, I was in! The challenge was to develop a high-energy, strong, business identity with powerful a color palette that would compliment the graphic design, and appeal to the target demographic. The idea of using the letter “E” forming a lightning bolt came to me that would symbolize super-hero like strength, the mark would be very recognizable when used in many different applications.
Along with the logo, I helped to design a template for product packaging, and a graphic style that the company would use when building their website, and social media presence. Below are some examples of the completed work.